PENGARUH TAYANGAN SINETRON IKATAN CINTA DI RCTI TERHADAP MINAT MENONTON (Survei Pada Followers Instagram @ikatancinta.mncp)

Anwar Bahari, Anwar Bahari (2022) PENGARUH TAYANGAN SINETRON IKATAN CINTA DI RCTI TERHADAP MINAT MENONTON (Survei Pada Followers Instagram @ikatancinta.mncp). Skripsi (S1) thesis, Fisip Universitas Muhammadiyah Jakarta.

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1. Halaman Judul.pdf
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2. Abstrak & Abstrack.pdf
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3. Surat Pernyataan Orisinilitas.pdf
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4. Lembar Persetujuan dan Pengesahan.pdf
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5. Kata Pengantar.pdf
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6. Daftar Isi.pdf
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7. Daftar Tabel.pdf
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8. Daftar Gambar.pdf
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9. Daftar Lampiran.pdf
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10. BAB I.pdf
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11. BAB II.pdf
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12. BAB III.pdf
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13. BAB IV.pdf
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14. BAB V.pdf
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15. Daftar Pustaka.pdf
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Abstract

UNIVERSITAS MUHAMMADIYAH JAKARTA FAKULTAS ILMU SOSIAL DAN ILMU POLITIK PROGRAM STUDI ILMU KOMUNIKASI KONSENTRASI BROADCASTING Skripsi, Oktober 2021 Anwar Bahari 2017140155 PENGARUH TAYANGAN SINETRON IKATAN CINTA DI RCTI TERHADAP MINAT MENONTON 108 halaman + 11 Lampiran ABSTRAK Sinetron sebagai salah satu media massa yang sangat besar pengaruhnya terutama tayangan sinetron yang dibuat khusus untuk di komsumsi seluruh lapisan masyarakat. Tujuan penelitian ini untuk mengukur tayangan Sinetron Ikatan Cinta di mata followers instagram Ikatan Cinta, mengukur minat menonton followers instagram Ikatan Cinta dan mengukur pengaruh sinetron Ikatan Cinta di RCTI terhadap Minat Menonton. Metodologi penelitian ini menggunakan pendekatan kuantitatif dan teknik pengambilan data dengan cara penyebaran kuesioner terhadap followers instagram Sinetron ikatan cinta. Teknik pengambilan data pada sampel dipenelitian ini menggunakan random sampling. Teori yang digunakan dalam penelitian ini adalah Sinetron dan Minat Menonton. Hasil penelitian ini adalah diketahui Sinetron Ikatan Cinta tergolong tinggi (setuju). Hal ini ditunjukkan dengan nilai rata-rata jawaban responden pada variabel Sinetron (X) sebesar 4,44 dan Minat Menonton (Y) pada followers instagram @ikatancinta.mncp tergolong tinggi (setuju) dengan nilai rata-rata jawaban responden sebesar 4,47. Hal ini dapat dilihat dari nilai koefisien regresi sebesar 0,584. Besarnya pengaruh tayangan Sinetron Ikatan Cinta terhadap Minat Menonton followers instagram @ikatancinta.mncp adalah sebesar 0,584 atau sama dengan 58,4% angka tersebut memiliki arti bahwa tayangan Sinetron Ikatan Cinta dipengaruhi oleh Minat Menonton dengan tingkat pengaruh cukup yang berarti sedang. Sedangkan sisanya sebesar 41,6% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini. Daftar Pustaka : 40 Buku, 6 Jurnal, 2 Website Dosen Pembimbing : Mulkan Habibi, M.I.Kom Kata Kunci : Sinetron, Minat Menonton UNIVERSITAS MUHAMMADIYAH JAKARTA FAKULTAS ILMU SOSIAL DAN ILMU POLITIK PROGRAM STUDI ILMU KOMUNIKASI KONSENTRASI BROADCASTING Skripsi, October 2021 Anwar Bahari 2017140155 The influence of the soap opera show of the bond of love on RCTI on the interest in watching 108 Pages + 11 Appendix ABSTRACT The soap opera as one of the mass media that has a huge influence, especially soap opera shows that are made specifically for consumption of all levels of society. The purpose of this study is to measure the soap opera show of the bond of love in the eyes of Followers Instagram of the bond of love, measuring the interest in watching the Instagram followers of the bond of love and measuring the influence of the soap opera of the bond of love on RCTI on the interest in watching. This research methodology uses a quantitative approach and data collection techniques by spreading a questionnaire against Instagram followers soap opera love bonds. Data collection techniques in this sample in this study use random sampling. The theory used in this study is soap operas and interest in watching. The results of this study are known soap operas The bond of love is relatively high (agree). This is indicated by the average value of respondents 'answers to the soap opera variable (X) of 4.44 and the interest in watching (Y) on Followers Instagram @bondscinta.mncp is high (agree) with an average value of respondents' answers of 4.47. This can be seen from the regression coefficient value of 0.584. The magnitude of the influence of the soap opera LOVE VOCATIONAL SCHOOL OF LOVE INTERESTS Watching Followers Instagram @bondscinta.mncp is 0.584 or equal to 58.4% of that number means that the soap opera show of love bonds is influenced by the interest in watching with a sufficient level of influence which means being moderate. While the remaining 41.6% is influenced by other variables that are not examined in this study. References : 40 books, 6 journals, 2 websites Supervisor : Mulkan Habibi, M.I.Kom Keywords : soap opera, interest in watching

Item Type: Thesis (Skripsi (S1))
Subjects: H Social Sciences > HE Transportation and Communications
Divisions: Faculty of Social and Political Sciences > S1 Communication Studies / Ilmu Komunikasi
Depositing User: EVA AIHULIA
Date Deposited: 10 Jul 2023 09:29
Last Modified: 10 Jul 2023 09:29
URI: http://repository.umj.ac.id/id/eprint/13599

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