PERENCANAAN PUBLIC RELATIONS DI MEDIA RELATIONS DINAS KOMUNIKASI, INFORMATIKA DAN PERSANDIAN KOTA TERNATE DI MASSA PANDEMI COVID-19

Mardiyana Sofyan, Mardiyana Sofyan (2022) PERENCANAAN PUBLIC RELATIONS DI MEDIA RELATIONS DINAS KOMUNIKASI, INFORMATIKA DAN PERSANDIAN KOTA TERNATE DI MASSA PANDEMI COVID-19. Skripsi (S1) thesis, Fisip Universitas Muhammadiyah Jakarta.

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1. Halaman Judul.pdf

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2. Abstrak.pdf

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3. Lembar Pernyataan Orisinalitas.pdf

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4. Lembar Persetujuan dan Lembar Pengesahan.pdf

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5. Kata Pengantar.pdf

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6. Daftar Isi.pdf

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7. Daftar Tabel.pdf

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8. Daftar Gambar.pdf

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9. Daftar Lampiran.pdf

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10. BAB I.pdf

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11. BAB II.pdf

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12. BAB III.pdf

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13. BAB IV.pdf

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14. BAB V.pdf

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15. Daftar Pustaka.pdf

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Abstract

FAKULTAS ILMU SOSIAL DAN ILMU POLITIK PROGRAM STUDI ILMU KOMUNIKASI KONSENTRASI PUBLIC RELATIONS Skripsi, 2022 Mardiyana Sofyan 2017140266 “Perencanaan Public Relations di Media Relations Dinas Komunikasi, Informatika dan Persandian Kota Ternate di Massa Pandemi Covid-19” ABSTRAK Dinas Komunikasi Informatika dan Persandian (Diskomsandi) merupakan pintu gerbang informasi pemerintah Kota Ternate yang senatiasa menyediakan informasi yang dibutuhkan oleh masyarakat baik yang berskala lokal, regional dan nasional juga sebagai dinas yang menjalin komunikasi timbal balik yang seimbang, aspiratif dan efektif. Tujuan dari penelitian ini adalah pengumpulan fakta, perumusan masalah, perencanaan program, aksii dan komunikasi, evaluasi serta faktor faktor pendukung dan faktor penghambat media relations Diskomsandi Kota Ternate di massa pandemi covid-19. Teori yang digunakan adalah teori perencanaan public relations cutlip dan center. Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif. Sumber informasi yang didapatkan sebanyak empat orang. Teknik pengumpulan datanya menggunakan wawancara. Berdasarkan hasil penelitian menunjukkan bahwa Perencanaan public relations di Media relations Dinas komunikasi, informatika dan persandian Kota ternate ialah dengan cara melakukan pengumpulan fakta dengan menganalisis setiap media-media yang melakukan media relations. Perumusan masalah meliputi permasalahan anggaran yang dihadapi dalam media relations. Perencanaan program dengan melakukan perencanaan analisis situasi, perencanaan anggaran serta melakukan evaluasi. Aksi dan komunikasi dilakukan berdasarkan pada agenda yang telah ditentukan. Hasil evaluasi yang diperoleh dilihat dari setiap kegiatan yang dilakukan Diskomsandi selalu dimuat oleh media. Faktor penghambat yang dihadapi berupa pemberitaan negatif, dan faktor pendukung ialah media-media serta satuan gugus covid-19. Referensi : 12 buku, 11 jurnal Kata Kunci : Perencanaan Public Relations di media relations Dosen Pembimbing : Dr. Nani Nurani Muksin, M.Si. FACULTY OF SOCIAL SCIENCE AND POLITICAL SCIENCE COMMUNICATION SCIENCE STUDY PROGRAM PUBLIC RELATIONS STUDY PROGRAM Skripsi, 2022 Mardiyana sofyan 2017140266 “Planning Public Relations in Media Relations of the Ternate City Communication, Information and Coding Service in the Mass of the Covid-19 Pandemic” ABSTRACT The Information and Encryption Communication Service (Diskomsandi) is the information gateaway for the Ternate City government that always provides the information needed by the community, both on a local, regional and national scale, as well as an agency that astablishes balanced, aspirational and effective reciprocal communication. The purpose of this research is to collect facts, formulate problems, program planning, action and communication, evaluation as well as supporting factors and inhibiting factors for media relations at the Ternate City Diskomsandi during the Covid-19 pandemic. The theory used in the cutlip and center public relations planning theory. This study uses a qualitative approach with a descriptive method. Sources of information obtained as many as four people. Data collection techniques using interviews. Based on the result of the study, it was shown that the planning of public relations at the media relations office of the Ternate City of Communication, Information and Coding is by collecting facts by analyzing each media that carries out media relations. The formulation of the problem includes budgetary problems encountered in media relations. Program planning by conducting situation analysis planning, budget planning, and conducting evaluation. Action and communication are carried out according to a predetermined agenda. The evaluation results obtained are seen from every activity carried out by Diskomsandi which is always published by the media. The inhibiting factor faced in the from of negative news, and the supporting factor was the media and the Covid-19 cluster unit. Reference : 12 books, 11 journals Keywords : Public Relations Planning in media relations Supervisor : Dr. Nani Nurani Muksin, M.Si.

Item Type: Thesis (Skripsi (S1))
Subjects: H Social Sciences > HE Transportation and Communications
Divisions: Faculty of Social and Political Sciences > S1 Communication Studies / Ilmu Komunikasi
Depositing User: EVA AIHULIA
Date Deposited: 07 Jul 2023 00:46
Last Modified: 07 Jul 2023 00:46
URI: http://repository.umj.ac.id/id/eprint/13562

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