Strategi Marketing Public Relations Dalam Meningkatkan Penerimaan Peserta Didik Baru Melalui Media Sosial Instagram @alhamidiyah_official (Studi Deskriptif Kualitatif di Yayasan Islam Al-Hamidiyah)

Raja Awan Sidqi, Raja (2023) Strategi Marketing Public Relations Dalam Meningkatkan Penerimaan Peserta Didik Baru Melalui Media Sosial Instagram @alhamidiyah_official (Studi Deskriptif Kualitatif di Yayasan Islam Al-Hamidiyah). Thesis (S2) thesis, Fisip Universitas Muhammadiyah Jakarta.

[img] Text
1. Halaman Judul.pdf
Download (45kB)
[img] Text
2. Abstrak.pdf
Download (12kB)
[img] Text
3. Lembar Pernyataan Orisinalitas.pdf
Download (84kB)
[img] Text
4. Lembar Persetujuan dan Lembar Pengesahan.pdf
Download (186kB)
[img] Text
5. Kata Pengantar.pdf
Download (71kB)
[img] Text
6. Daftar Isi.pdf
Download (10kB)
[img] Text
7. Daftar Tabel.pdf
Download (4kB)
[img] Text
8. Daftar Gambar.pdf
Download (4kB)
[img] Text
9. BAB I.pdf
Download (280kB)
[img] Text
10. BAB II.pdf
Download (219kB)
[img] Text
11. BAB III.pdf
Download (88kB)
[img] Text
12. BAB IV.pdf
Download (310kB)
[img] Text
13. BAB V.pdf
Download (76kB)
[img] Text
14. DAFTAR PUSTAKA.pdf
Download (75kB)

Abstract

ABSTRAK Penggunaan media sosial di Yayasan Islam Al-Hamidiyah masih membutuhkan strategi Marketing Public Relations untuk meningkatkan penerimaan peserta didik baru. Marketing Public Relations di Lembaga Pendidikan Yayasan Islam Al- Hamidiyah diperlukan karena lembaga pendidikan perlu meyakinkan masyarakat atau calon peserta didik karena masih minimnya upaya humas mengekspose pesan Yayasan Islam Al-Hamidiyah melalui sosial media. Penelitian ini bertujuan untuk mengetahui pull strategy, push strategy, dan pass strategy yang digunakan Marketing Public Relations Yayasan Islam Al-Hamidiyah dalam meningkatkan penerimaan peserta didik baru. Penelitian ini menggunakan metode analisis deskriptif dengan pendekatan kualitatif. Adapun teknik pengumpulan data yang dipakai yaitu dengan wawancara, observasi, dan studi literatur. Penelitian ini menggunakan teori marketing Public Relations yaitu Thomas L. Harris Pull,Push, dan Pass Strategy. Hasil penelitian ini Pull Strategy memberikan hadiah berupa voucher atau gift card dengan mem follow akun Al-Hamidiyah melalui trivia quiz, atau giveaway, mempromosikan iklan/instagram Ads. Push Strategy yang dilakukan kerjasama postingan konten bersama influencer atau media partner, membagikan konten aktifitas siswa, siswa berprestasi dan fasilitas. Pass Strategy yang dilakukan yaitu melakukan blue ocean strategy & membagikan konten program pembelajaran dan aktivitas siswa. Kata Kunci : Strategi, Strategi Pemasaran Humas, Sosial Media Refrensi : 28 Buku, 3 Jurnal, 1 Website Pembimbing : Dr. Tria Patrianti, M.I.Kom. v UNIVERSITAS MUHAMMADIYAH JAKARTA FAKULTAS ILMU SOSIAL DAN ILMU POLITIK PROGRAM STUDI ILMU KOMUNIKASI KONSENTRASI PUBLIC RELATIONS Skripsi, Agustus 2023 Raja Awan Sidqi 2019140177 STRATEGI MARKETING PUBLIC RELATIONS DALAM MENINGKATKAN PENERIMAAN PESERTA DIDIK BARU MELALUI SOSIAL MEDIA INSTAGRAM @ALHAMIDIYAH_OFFICIAL ABSTRAK The use of social media at the Al-Hamidiyah Islamic Foundation still requires a Marketing Public Relations strategy to increase acceptance of new students. Marketing Public Relations at the Al-Hamidiyah Islamic Foundation Educational Institution is needed because educational institutions need to convince the public or prospective students because there is still a lack of public relations efforts to expose the message of the Al-Hamidiyah Islamic Foundation through social media. This study aims to determine the pull strategy, push strategy, and pass strategy used by Al-Hamidiyah Islamic Foundation Marketing Public Relations in increasing the acceptance of new students. This research uses a descriptive analysis method with a qualitative approach. The data collection techniques used were interviews, observation and literature study. This research uses Public Relations marketing theory, namely Thomas L. Harris Pull, Push, and Pass Strategy. The results of this research are the Pull Strategy, giving prizes in the form of vouchers or gift cards by following the Al-Hamidiyah account through trivia quizzes, or giveaways, promoting advertisements/Instagram Ads. The Push Strategy is carried out in collaboration with content postings with influencers or media partners, sharing content on student activities, outstanding students and facilities. The Pass Strategy carried out is carrying out a blue ocean strategy & sharing learning program content and student activities. Kata Kunci : Strategi, Marketing Public Relations, Social Media Refrensi : 28 Buku, 3 Jurnal, 1 Website Pembimbing : Dr. Tria Patrianti, M.I.Kom.

Item Type: Thesis (Thesis (S2))
Subjects: H Social Sciences > HE Transportation and Communications
Divisions: Faculty of Social and Political Sciences > S1 Communication Studies / Ilmu Komunikasi
Depositing User: EVA AIHULIA
Date Deposited: 14 Dec 2023 02:45
Last Modified: 14 Dec 2023 02:45
URI: http://repository.umj.ac.id/id/eprint/17397

Actions (login required)

View Item View Item
Repository UMJ is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.