Media Relations Pt Pegadaian Kantor Wilayah VIII Jakarta 1 Dalam Mengelola Informasi Melalui Publisitas Media

RIZKI NURRAHMAN, RIZKI (2023) Media Relations Pt Pegadaian Kantor Wilayah VIII Jakarta 1 Dalam Mengelola Informasi Melalui Publisitas Media. Skripsi (S1) thesis, Fisip Universitas Muhammadiyah Jakarta.

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01 COVER.pdf
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02 ABSTRAK.pdf
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03 LEMBAR PERNYATAAN ORISINALITAS.pdf
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04 LEMBAR PERSETUJUAN DAN LEMBAR PENGESAHAN.pdf
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05 KATA PENGANTAR.pdf
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06 DAFTAR ISI.pdf
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07 DAFTAR TABEL.pdf
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08 DAFTAR GAMBAR.pdf
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09 DAFTAR LAMPIRAN.pdf
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10 BAB 1.pdf
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11 BAB II.pdf
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12 BAB III.pdf
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14 BAB V.pdf
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15 DAFTAR PUSTAKA.pdf
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Abstract

ABSTRAK Penelitian ini di latar belakangi oleh Public Relations perusahaan yang harus mampu menjalin hubungan yang baik dengan publik internal maupun publik eksternal. Media memiliki peranan penting dalam menyebarkan informasi kepada khalayak. Humas PT Pegadaian Kanwil VIII Jakarta 1 memposisikan gerbang informasi bagi masyarakat dan media massa untuk menjalin hubungan baik dengan rekan media massa. Penelitian ini untuk mengetahui strategi Media Relations Humas PT Pegadaian Kanwil VIII Jakarta 1 serta faktor penghambat hubungan dengan media dengan melakukan kegiatan. Teori yang digunakan adalah teori Media Relations dari Yosal Iriantara yaitu mengelola relasi, mengembangkan strategi relasi, mengembangkan jaringan. Penelitian ini meggunakan metode deskriptif analisis dengan pendekatan kualitatif. Data primer pada penelitian ini diperoleh dari hasil observasi dibagian Analisa media dan pendapat umum karena bagian ini yang menangani bentuk – bentuk dari Media Relations dan berbagai pendapat umum melalui observasi, wawancara, dokumentasi. Hasil Penelitian ini adalah Strategi Media Relations yang digunakan oleh Humas PT Pegadaian Kanwil VIII Jakarta 1 adalah dengan bekerja sama dengan media massa elektronik seperti Indoposco.id dan Media Cetak seperti Radar Bogor dan Radar Depok Langkah. Ada 2 faktor penghambat dalam proses implementasi pelaksanaan strategi Media Relations, Bukan karena banyaknya pesaing perusahaan, tetapi banyak media yang tidak mempunyai kredibilitas. Kedua adalah berupa informasi yang tidak sampai keseluruhan lapisan masyarakat, karena adanya keterbatasan masyarakat akan akses teknologi dan minimnya minat baca yang mengetahui kegiatan perusahaan tersebut. Kata Kunci: Public Relations, Media Relations, Informasi, Masyarakat Daftar Pustaka: 14 buku, 13 jurnal Dosen Pembimbing: Winda Dwi Astuti Zebua S.Kom.I., M.Si MUHAMMADIYAH UNIVERSITY OF JAKARTA FACULTY OF SOCIAL AND POLITICAL SCIENCES STUDY PROGRAM OF COMMUNICATIONS CONCENTRATION PUBLICRELATIONS Name : Rizki Nurrahman NPM : 2017140047 MEDIA RELATIONS PT PEGADAIAN OFFICE REGION VIII JAKARTA 1 IN MANAGING INFORMATION THROUGH MEDIA PUBLIC ITY ABSTRACT This research is motivated by the company's Public Relations which must be able to establish good relations with internal and external Public s. The media has an important role in disseminating information to the Public. Public Relations of PT Pegadaian Kanwil VIII Jakarta 1 positions the information gateway for the Public and the mass media to establish good relations with mass media partners. This research is to find out the Media Relations strategy of PT Pegadaian Kanwil VIII Jakarta 1 and the inhibiting factors for relations with the media by carrying out activities. The theory used is Media Relations theory from Yosal Iriantara, namely managing relationships, developing relationship strategies, developing networks. This research uses descriptive analysis method with a qualitative approach. Primary data in this study were obtained from observations in the Media Analysis and Public Opinion section because this section handles forms of Media Relations and various Public opinions through observation, interviews, documentation. The results of this study are the Media Relations Strategy used by PT Pegadaian Kanwil VIII Jakarta 1 Public Relations by collaborating with electronic mass media such as Indoposco.id and Print Media such as Radar Bogor and Radar Depok Steps. There are 2 inhibiting factors in the process of implementing the Media Relations strategy. Not because there are many company competitors, but many media do not have credibility. The second is in the form of information that does not reach all levels of society, due to the community's limited access to technology and the lack of interest in reading about the company's activities. Keywords: Public Relations, Media Relations, Information, Society Bibliography: 14 books, 13 journals Advisory: Winda Dwi Astuti Zebua S.Kom.I., M.Si

Item Type: Thesis (Skripsi (S1))
Subjects: H Social Sciences > HE Transportation and Communications
Divisions: Faculty of Social and Political Sciences > S1 Communication Studies / Ilmu Komunikasi
Depositing User: EVA AIHULIA
Date Deposited: 01 Dec 2023 00:35
Last Modified: 01 Dec 2023 00:35
URI: http://repository.umj.ac.id/id/eprint/17292

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