Peran Cyber Public Relations Pada Instagram @uinjktofficial dalam Membentuk Citra Lembaga sebagai World Class University

Farah NH Agustina, Farah (2022) Peran Cyber Public Relations Pada Instagram @uinjktofficial dalam Membentuk Citra Lembaga sebagai World Class University. Thesis (S2) thesis, Fisip Universitas Muhammadiyah Jakarta.

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1. HALAMAN JUDUL.pdf
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2. ABSTRAK.pdf
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3. SURAT PERNYATAAN.pdf
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4. LEMBAR PENGESAHAN TESIS.pdf
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5. KATA PENGANTAR.pdf
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6. DAFTAR ISI.pdf
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7. DAFTAR TABEL.pdf
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8. DAFTAR GAMBAR.pdf
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9.DAFTAR LAMPIRAN.pdf
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10.BAB I.pdf
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11.BAB II.pdf
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12.BAB III.pdf
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13.BAB IV.pdf
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15.DAFTAR PUSTAKA.pdf
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Abstract

ABSTRAK Nama : Farah Nurul Hikam Agustina NPM : 2017960066 Judul : Peran Cyber Public Relations Pada Instagram @uinjktofficial dalam Membentuk Citra Lembaga sebagai World ClasS University Pembimbing : Dr.Wichitra Yasya, S.Si., M.Commun Ringkasan: UIN Syarif Hidayatullah Jakarta (UIN Jakarta) adalah Perguruan Tinggi Keagamaan Islam Negeri (PTKIN) yang sedang melangkah menuju World Class University (WCU). UIN Jakarta memiliki langkah strategis salah satunya dengan membentuk citra menggunakan media sosial. Pengelolaan media sosial berada di bawah bagian Publikasi dan Dokumentasi (PUBDOK) dimana subagian melakukan kegiatan humas, salah satunya dengan menggunakan internet atau cyber public relations. Salah satu kegiatan cyber public relations adalah mengelola media sosial Instagram @uinjktofficial yang memiliki 96,8 ribu pengikut. Tujuan penelitian ini untuk mengidentifikasi tahapan kegiatan cyber public relations di UIN Jakarta serta menganalisis peran cyber public relations pada Instagram @uinjktofficial dalam membentuk citra lembaga sebagai world class university (WCU). Studi ini juga melihat bagaimana aplikasi Instagram @uinjktofficial membentuk wish image lembaga. Metode yang digunakan adalah kualitatif deskriptif, di mana data dalam penelitian ini dikumpulkan dan dianalisis. Teknik pengumpulan data penelitian ini adalah dengan mengamati akun Instagram @uinjktofficial, wawancara dengan sumber dan meninjau dokumen yang terkait dengan penelitian ini. Penelitian ini menggunakan teori Glen Broom dan David Dozier tentang peran PR, yaitu (1) expert advisor; (2) fasilitator komunikasi; (3) fasilitator pemecahan masalah; (4) Teknisi komunikasi. Penelitian ini mengungkapkan bahwa ada empat langkah kegiatan cyber public relations yang dilakukan yaitu research, planning, action, dan evaluation. Penyampaian informasi menggunakan lebih banyak komunikasi satu arah. Sedangkan peran media sosial cyber PR Instagram @uinjktofficial adalah sebagai teknisi komunikasi dimana Instagram @uinjktofficial bertindak sebagai penyampai informasi kegiatan UIN Jakarta. Instagram @uinjktofficial sudah menyampaikan wish image organization sebagai WCU dengan beberapa postingan indikator WCU yang terposting pada feed Instagram. Kata kunci : Peran Cyber Public Relations; Cyber public relations; Media sosial; Citra Lembaga; World Class University;@uinjktofficial Referensi : 13 buku, 13 situs web, 7 jurnal ilmiah ABSTRACT Name : Farah Nurul Hikam Agustina NPM : 2017960066 Title : The Role of Cyber Public Relations on Instagram Media @uinjktofficial in Shaping the Image of the Institution as a World Class University Mentor : Dr.Wichitra Yasya, S.Si., M.Commun UIN Syarif Hidayatullah Jakarta (UIN Jakarta) is a State Islamic Religious College (PTKIN) that is stepping towards a World Class University (WCU). UIN Jakarta has strategic steps, one of which is by forming an image using social media. The management of social media is under the Publication and Documentation section (PUBDOK) where subdivisions carry out public relations activities, one of which is by using the internet or cyber public relations. One of the cyber public relations activities is managing instagram social media @uinjktofficial which has 96.8 thousand followers. The purpose of this study is to identify the stages of cyber public relations activities at UIN Jakarta and analyze the role of cyber public relations on Instagram @uinjktofficial in shaping the image of the institution as a world class university (WCU). The study also looked at how the Instagram app @uinjktofficial shape the institution's wish image. The method used is descriptive qualitative, in which the data in this study are collected and analyzed. The data collection technique of this study is to observe the Instagram account of the @uinjktofficial, interview with sources and review documents related to this study. This research uses Glen Broom and David Dozier's theory about the role of PR, namely (1) expert advisors; (2) communication facilitators; (3) problem-solving facilitators; (4) Communication technician. This research reveals that there are four steps of cyber public relations activities carried out, namely research, planning, action, and evaluation. Informationgathering uses more one-way communication. Meanwhile, the role of cyber social media PR Instagram @uinjktofficial is as a communication technician where Instagram @uinjktofficial acts as a conveyer of information on UIN Jakarta activities. Instagram @uinjktofficial has conveyed the wish image of the organization as a WCU with several WCU indicator posts posted on the Instagram feed. Keywords : The Role of Cyber Public Relations; Cyber public relations; Social media; Image of the Institution; World Class University;@uinjktofficial References : 13 books, 13 websites, 7 journals.

Item Type: Thesis (Thesis (S2))
Subjects: H Social Sciences > HE Transportation and Communications
Divisions: Faculty of Social and Political Sciences > S2 Master of Communication Science / Magister Ilmu Komunikasi (MIKOM)
Depositing User: EVA AIHULIA
Date Deposited: 28 Nov 2022 01:21
Last Modified: 28 Nov 2022 01:21
URI: http://repository.umj.ac.id/id/eprint/9308

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