PENGELOLAAN MEDIA SOSIAL LLDIKTI WILAYAH III DALAM MEMPERKUAT FUNGSI GOVERNMENT PUBLIC RELATIONS (studi deskriptif kualitatif pada akun Instagram @humas.lldikti3)

Istiqfarha Sojapani, Istiqfarha (2023) PENGELOLAAN MEDIA SOSIAL LLDIKTI WILAYAH III DALAM MEMPERKUAT FUNGSI GOVERNMENT PUBLIC RELATIONS (studi deskriptif kualitatif pada akun Instagram @humas.lldikti3). Skripsi (S1) thesis, Fisip Universitas Muhammadiyah Jakarta.

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1. Halaman Judul.pdf
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2. Abstrak _ Abstract.pdf
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3. Pernyataan Orisinilitas.pdf
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4. Lembar Persetujuan dan Pengesahan.pdf
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5. Kata Pengantar.pdf
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6. Daftar Isi.pdf
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7. Daftar Tabel.pdf
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8. Daftar Gambar.pdf
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9. Daftar Lampiran.pdf
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10. BAB I.pdf
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11. BAB II.pdf
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12. BAB III.pdf
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13. BAB IV.pdf
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14. BAB V.pdf
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15. Daftar Pustaka.pdf
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Abstract

ABSTRAK Penyampaian informasi pemerintah yang terverifikasi harus diberikan oleh Lembaga Layanan Pendidikan Tinggi Wilayah III, sebagai lembaga pemerintahan yang menaungi perguruan tinggi di wilayah Jakarta. Hal ini memerlukan penguatan fungsi kehumasan karena penggunaan media sosial yang belum optimal di masing- masing perguruan tinggi di lingkungan LLDikti Wilayah III. Penelitian ini bertujuan untuk mengetahui pengelolaan media sosial Instagram LLDikti Wilayah III dalam memperkuat fungsi government public relations. Teori yang digunakan pada penelitian ini adalah teori Pengelolaan Media Sosial (Chris Heur dalam Solis, 2010:263) dan teori fungsi government public relations (Ruslan, 2016:343-344). Pendekatan pada penelitian ini menggunakan metode deskriptif kualitatif, dengan teknik pengumpulan data primer berupa wawancara dengan tiga informan dan seorang pakar ahli, serta data sekunder berupa dokumentasi baik data maupun gambar. Dengan hasil pengelolaan media sosial Instagram @humas.lldikti3 yang digunakan humas LLDikti Wilayah III dalam memperkuat fungsi pokok humas pemerintah, yakni mengamankan kebijakan pemerintah yang melibatkan serangkaian langkah baik dari lingkup kebijakan, kegiatan mensosialisasikan lewat media sosial Instagram, hingga tanggung jawab pada kelompok kerja humas yang berada dibawah Kepala Bagian Umum; memberikan pelayanan informasi yang mekanisme izin dan review dari Kepala Bagian Umum; sebagai mediator proaktif dalam menjembatani kepentingan pemerintah dengan publiknya dengan selalu berupaya mendengarkan dan merespon aspirasi publik serta mengeluarkan inovasi; dan menciptakan stabilitas keamanan politik yang dibuktikan oleh konfirmasi langsung dari pimpinan hingga pemilihan diksi kata yang tidak berpotensi menimbulkan kegaduhan. Berdasarkan hasil penelitian ini diharapkan LLDikti Wilayah III dapat mengembangkan pengelolaan media sosial Instagramnya melalui konten reels yang berisi video pendek sehingga feeds Instagram tidak terkesan monoton. Kata Kunci : Pengelolaan Media Sosial, Government Public Relations, LLDikti Wilayah III Referensi : 16 Buku, 5 Jurnal, 5 Website Dosen Pembimbing : Dr. Tria Patrianti, S.Sos., M.I.Kom. UNIVERSITY OF MUHAMMADIYAH JAKARTA FACULTY OF SOCIAL AND POLITICAL SCIENCES COMMUNICATION STUDIES PROGRAM PUBLIC RELATIONS CONCENTRATION Thesis, July 2023 Istiqfarha Sojapani 2019140218 “Social Media Management LLDikti Wilayah III in Strengthening Functions Government Public Relations” ABSTRACT Submission of verified government information must be provided by the Region III Higher Education Service Institution, as the government institution that oversees universities in the Jakarta area. This requires strengthening the public relations function because the use of social media is not yet optimal in each tertiary institution in LLDikti Region III. This research aims to determine the management of LLDikti Region III Instagram social media in strengthening the function of government public relations. The theories used in this research are the theory of Social Media Management (Chris Heur in Solis, 2010:263) and the theory of government public relations functions (Ruslan, 2016:343-344). The approach to this research uses a qualitative descriptive method, with primary data collection techniques in the form of interviews with three informants and an expert, as well as secondary data in the form of documentation, both data and images. With the results of managing social media Instagram @humas.lldikti3 which is used by LLDikti Region III public relations to strengthen the main function of government public relations, namely securing government policies which involve a series of steps from the policy scope, socializing activities via Instagram social media, to responsibilities in the public relations working group who is under the Head of General Affairs; provide information services with permission and review mechanisms from the Head of General Affairs; as a proactive mediator in bridging the interests of the government and the public by always trying to listen to and respond to public aspirations and produce innovations; and creating political security stability as evidenced by direct confirmation from the leadership and the choice of diction that does not have the potential to cause chaos. Based on the results of this research, it is hoped that LLDikti Region III can develop its Instagram social media management through reels content containing short videos so that Instagram feeds do not seem monotonous. Keywords : Social Media Management, Government Public Relations, LLDikti Wilayah III Rerefences : 16 Books, 5 Journals, 5 Websites Supervisor : Dr. Tria Patrianti, S.Sos., M.I.Kom.

Item Type: Thesis (Skripsi (S1))
Subjects: H Social Sciences > HE Transportation and Communications
Divisions: Faculty of Social and Political Sciences > S1 Communication Studies / Ilmu Komunikasi
Depositing User: EVA AIHULIA
Date Deposited: 14 Dec 2023 02:44
Last Modified: 14 Dec 2023 02:44
URI: http://repository.umj.ac.id/id/eprint/17382

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