Implementasi Goverment Public Relations (Studi Deskriptif Kualitatif Di Pusat Pelatihan dan Pendidikan Kementerian Pendidikan Budaya Riset dan Teknologi)

Gilang Handoko, Gilang (2023) Implementasi Goverment Public Relations (Studi Deskriptif Kualitatif Di Pusat Pelatihan dan Pendidikan Kementerian Pendidikan Budaya Riset dan Teknologi). Skripsi (S1) thesis, Fisip Universitas Muhammadiyah Jakarta.

[img] Text
01 HALAMAN JUDUL.pdf

Download (14kB)
[img] Text
02 ABSTRAK.pdf

Download (12kB)
[img] Text
03 PERNYATAAN ORISINALITAS.pdf

Download (429kB)
[img] Text
04 LEMBAR PERSETUJUAN DAN PENGESAHAN.pdf

Download (751kB)
[img] Text
05 KATA PENGANTAR.pdf

Download (69kB)
[img] Text
06 DAFTAR ISI.pdf

Download (52kB)
[img] Text
07 DAFTAR TABEL.pdf

Download (89kB)
[img] Text
08 DAFTAR GAMBAR.pdf

Download (87kB)
[img] Text
09 BAB I.pdf

Download (207kB)
[img] Text
10 BAB II.pdf

Download (310kB)
[img] Text
11 BAB III.pdf

Download (254kB)
[img] Text
12 BAB IV.pdf

Download (695kB)
[img] Text
13 BAB V.pdf

Download (14kB)
[img] Text
14 DAFTAR PUSTAKA.pdf

Download (73kB)

Abstract

UNIVERSITAS MUHAMMADIYAH JAKARTA FAKULTAS ILMU SOSIAL DAN ILMU POLITIK PROGRAM STUDI ILMU KOMUNIKASI KONSENTRASI PUBLIC RELATIONS Skripsi, Agustus 2023 Gilang Handoko 2019140180 IMPLEMENTASI GOVERNMENT PUBLIC RELATIONS (Studi Deskriptif Kualitatif Di Pusat Pelatihan Dan Pendidikan Kementerian Pendidikan Kebudayaan Riset Dan Teknologi) ABSTRAK Kurangnya pemahaman tentang fungsi Government Public Relations oleh Pusat Pendidikan dan Pelatihan Kementerian Pendidikan Budaya Riset dan Teknologi menjadi kendala dari implementasi dalam menyampaikan informasi, kebijakan, peraturan dan mengedukasi publik yang masih belum optimal. Kurangnya tenaga ahli dan keterbatasan sumber daya manusia mengakibatkan komunikasi menjadi tidak efektif dalam menyampaikan informasi yang dapat menyebabkan kesalahpahaman dan ketidak sesuaian informasi yang diterima oleh publik.Penelitian ini bertujuan untuk mengetahui aktivitas, tindakan, dan mekanisme Government Public Relations dalam membangun citra positif Pusat Pendidikan dan Pelatihan Kementerian Pendidikan Budaya Riset dan Teknologi. Teori penelitian dalam penelitian ini adalah teori implementasi dan Government Public Relations yang terdiri dari menyebarkan informasi publik,kebijakan,peraturan dan mengedukasi publik mengenai perundang- undangan dan peraturan. Metodologi penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif dengan teknik pengumpulan data adalah wawancara mendalam. Implementasi Government Public Relations yang dilakukan humas Pusat Pendidikan dan Pelatihan Kementerian Pendidikan Budaya Riset dan Teknologi terdiri dari aktivitas seperti menyediakan informasi yang akurat, mensosialisasikan kepada publik tentang kebijakan pemerintah,berinteraksi dengan masyarakat,melaksanakan konferensi pers, dan membangun hubungan dengan media. Tindakan Government Public Relations yang dilakukan seperti menyiapkan bahan informasi, menampung, mengolah pesan dan aspirasi masyarakat, dengan melibatkan beberapa stakeholder agar informasi yang diterima masyarakat dalam bentuk berita,narasi, foto dan video akurat dan terpercaya. Mekanisme Government Public Relations menggunakan tata kelola pemerintahan yang baik yaitu, kesetaraan,pengawasan,penegakan hukum,daya tanggap, efektivitas, efisiensi, partisipasi, akuntabilitas, wawasan kedepan dan transparansi Kata Kunci : Implementasi, Government Public Relations Refrensi : 20 Buku, 4 Jurnal, 1 Website Pembimbing : Dr. Tria Patrianti, M.I.Kom v ABSTRACT The lack of understanding of the function of Government Public Relations by the Education and Training Center of the Ministry of Education, Research and Technology is an obstacle to the implementation in conveying information, policies, regulations and educating the public which is still not optimal. The lack of experts and limited human resources results in ineffective communication in conveying information which can cause misunderstandings and inappropriate information received by the public.This study aims to determine the activities, actions, and mechanisms of Government Public Relations in building a positive image of the Education and Training Center of the Ministry of Education Culture Research and Technology. The research theory in this study is the theory of implementation and Government Public Relations which consists of disseminating public information, policies, regulations and educating the public about laws and regulations. This research methodology uses a qualitative approach with descriptive methods with data collection techniques are in-depth interviews. The implementation of Government Public Relations carried out by the public relations of the Education and Training Center of the Ministry of Education Culture Research and Technology consists of activities such as providing accurate information, socializing to the public about government policies, interacting with the public, holding press conferences, and building relationships with the media. Government Public Relations actions carried out such as preparing information materials, accommodating, processing messages and aspirations of the community, by involving several stakeholders so that the information received by the public in the form of news, narratives, photos and videos is accurate and reliable. Government Public Relations mechanisms use good governance, namely, equality, supervision, law enforcement, responsiveness, effectiveness, efficiency, participation, accountability, foresight and transparency. Key Words : Implementation, Government Public Relations Reference : 20 Books, 4 Journal, 1 Website Mentor : Dr. Tria Patrianti, M.I.Kom

Item Type: Thesis (Skripsi (S1))
Subjects: H Social Sciences > HE Transportation and Communications
Divisions: Faculty of Social and Political Sciences > S1 Communication Studies / Ilmu Komunikasi
Depositing User: EVA AIHULIA
Date Deposited: 14 Dec 2023 02:44
Last Modified: 14 Dec 2023 02:44
URI: http://repository.umj.ac.id/id/eprint/17374

Actions (login required)

View Item View Item