MANAJEMEN PUBLIC RELATIONS RUMAH SAKIT ASRI MEDIKA CIKARANG UTARA DALAM MENSOSIALISASIKAN PROGRAM PROTOKOL KESEHATAN 6 M DAN VAKSINASI

Imam Hasbi Rafsanjanni, Imam Hasbi Rafsanjanni (2022) MANAJEMEN PUBLIC RELATIONS RUMAH SAKIT ASRI MEDIKA CIKARANG UTARA DALAM MENSOSIALISASIKAN PROGRAM PROTOKOL KESEHATAN 6 M DAN VAKSINASI. Skripsi (S1) thesis, Fisip Universitas Muhammadiyah Jakarta.

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1. HALAMAN JUDUL.pdf
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2. ABSTRAK.pdf
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3. LEMBAR ORISINALITAS.pdf
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4. LEMBAR PERSETUJUAN DAN LEMBAR PENGESAHAN.pdf
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5. KATA PENGANTAR.pdf
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6. DAFTAR ISI.pdf
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7. DAFTAR TABEL.pdf
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8. DAFTAR GAMBAR.pdf
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9. DAFTAR LAMPIRAN.pdf
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10. BAB I.pdf
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11. BAB II.pdf
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12. BAB III.pdf
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13. BAB IV.pdf
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14. BAB V.pdf
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15. DAFTAR PUSTAKA.pdf
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Abstract

FAKULTAS ILMU SOSIAL DAN ILMU POLITIK PROGRAM STUDI ILMU KOMUNIKASI SKRIPSI, JULI 2022 IMAM HASBI RAFSANJANNI MANAJEMEN PUBLIC RELATIONS RUMAH SAKIT ASRI MEDIKA CIKARANG UTARA DALAM MENSOSIALISASIKAN PROGRAM PROTOKOL KESEHATAN 6 M DAN VAKSINASI 1 cover + xiii + 111 halaman + 6 lampiran ABSTRAK Rasa kepedulian masyarakat Cikarang Utara, Bekasi Jawa Barat akan protokol kesehatan dan Informasi yang salah menjadi salah satu penyebab utama tingkat kasus Covid-19 di Cikarang Utara menjadi semakin tinggi karena masih banyaknya masyarakat, yang melanggar protokol kesehatan Karena itulah peran dari manajemen Rumah Sakit Asri Medika Cikarang Utara Dalam Mensosialisasikan Prorgram Protokol Kesehatan sangat tepat untuk di Aplikasikan. Berdasarkan uraian tersebut maka penelitian Manajemen Public Relations Dalam Mensosialisasikan Prorgram Protokol Kesehatan 6 M dan Vaksinasi menjadi penting untuk dilakukan. Tujuan penelitian ini adalah untuk mengetahui hal-hal sebagai berikut : Manajemen Public Relations Rumah.Sakit Asri Medika Cikarang Utara meliputi (defining problem, planning and programing, taking action and communicating, evaluating program), serta Factor-faktor penunjang dan penghambat dalam melaksanakan Manajemen Publik Relations Rumah Sakit Asri Medika Cikarang Utara Dalam Mensosialisasikan Program Protokol Kesehatan. Penelitian ini menggunakan teori dan bukti terbaik yang ada untuk melakukan proses empat Langkah (Cutlip dan Allen H. Center:2017) : Mendefinisikan Problem (Atau Peluang), Perencanaan dan Pemrograman,Mengambil Tindakan dan Berkomunikasi serta Evaluasi Program. Penelitian ini menggunakan metode penelitian deskriptif kualitatif, Teknik penentuan informan menggunakan Teknik purposive, Teknik analisis data: menggunakan reduksi data, penyajian data, penarikan kesimpulan dan verifikasi. Adapun uji keabsahan data dalam penelitian ini menggunakan triangulasi sumber. Hasil penelitian ini menujukan : 1. Defining problem: Public Relations Rumah Sakit Asri Medika Cikarang Utara, mencari data tentang protokol Kesehatan yang berlaku di Indonesia, di masa pandemi Covid-19 ini, 2. Perencanaan dan Program : membuat sebuah program protokol kesehatan “6 M dan Vaksinasi kepada target yang sudah di tentukan, 3. Taking Action and Comunicated : melakukan soalisasi kepada target audiens, 4. Evaluasi : evaluasi sebagai pertimbangan ataupun melihat kekurangan dalam program tersebut. Berdasarkan hasil penelitian maka dapat diambil kesimpulan bahwa dalam faktor penghambat tersebut dapat dilihat meledaknya angka kasus penularan Covid-19 yaitu karena kurang nya pengetahuan masyarakat tentang protokol Kesehatan 6 M dan Vaksinasi sehingga Public Relations Rumah Sakit Asri Medika Cikarang Utara membuat suatu sosialisasi program protokol Kesehatan khusus nya “6 M dan Vaksinasi”. Hal ini menjadi faktor penunjang dengan banyaknya pasien ataupun masyarakat di lingkungan sekitar rumah sakit yang lebih patuh terhadap protokol Kesehatan 6 M seperti Memakai masker, Mencuci tangan, Menjaga jarak, Membatasi mobilitas, Menjauhi kerumunan, Menjaga pola makan. Dan juga melakukan Vaksinasi. Kata Kunci : Manajemen Public Relations.Program Protokol Kesehatan.Rumah Sakit Asri Medika Cikarang Utara. Referensi : 30 buku, 5 jurnal, 5 website (2012-2019) Pembimbing : Lilik Sumarni, S.Sos., M.Si. FACULTY OF SOCIAL SCIENCE AND POLITICAL SCIENCE COMMUNICATIONS STUDY PROGRAM THESIS, JULY 2022 IMAM HASBI RAFSANJANNI Public Relations Management of North Cikarang Asri Medika Hospital in Disseminating the 6 M Health Protocol and Vaccination Program 1 cover + xiii + 111 pages + 6 attachments ABSTRACT The concern of the people of North Cikarang, Bekasi, West Java for health protocols and incorrect information is one of the main causes of the higher rate of Covid-19 cases in North Cikarang because there are still many people who violate health protocols. That is the role of the management of Asri Medika Hospital. North Cikarang in Disseminating the Health Protocol Program is very appropriate to be applied. Based on this description, research on Public Relations Management in Disseminating the 6M Health Protocol and Vaccination Program is important to do. The purpose of this study was to find out the following: Public Relations Management of Asri Medika Hospital North Cikarang includes (defining problems, planning and programming, taking action and communicating, evaluating programs), as well as supporting and inhibiting factors in implementing management. Public Relations of North Cikarang Asri Medika Hospital in Disseminating the Health Protocol Program. This study uses the best available theory and evidence to carry out a four-step process (Cutlip and Allen H. Center: 2017): Defining the Problem (or Opportunity), Planning and Programming, Taking Action and Communicating and Program Evaluation. This study uses descriptive qualitative research methods, techniques for determining informants using purposive techniques, data analysis techniques: using data reduction, data presentation, drawing conclusions and verification. The data validity test in this study used source triangulation. The results of this study indicate: 1. Defining problem: Public Relations of Asri Medika Hospital, North Cikarang, seeking data on health protocols that apply in Indonesia, during the Covid-19 pandemic, 2. Planning and Program: making a health protocol program "6 M and Vaccination to a predetermined target, 3. Taking Action and Communicated: conducting questions to the target audience, 4. Evaluation: evaluating as a consideration or seeing deficiencies in the program. Based on the results of the study, it can be concluded that in these inhibiting factors, it can be seen that the number of cases of Covid-19 transmission has exploded, namely because of the lack of public knowledge about the 6M Health protocol and Vaccination so that the Public Relations of Asri Medika Hospital North Cikarang made a socialization of a special Health protocol program. his "6 M and Vaccination". This is a supporting factor with the number of patients or communities in the hospital environment who are more obedient to the 6M Health protocol such as wearing masks, washing hands, maintaining distance, limiting mobility, avoiding crowds, maintaining eating patterns. And also do vaccinations. Keyword : Public Relations Management of North Cikarang Asri Medika Hospital in Disseminating the 6 M Health Protocol and Vaccination Program. References : 30 book, 5 journal, 5 websites (2012-2019) Mentor : Lilik Sumarni, S.Sos., M.Si.

Item Type: Thesis (Skripsi (S1))
Subjects: H Social Sciences > HE Transportation and Communications
Divisions: Faculty of Social and Political Sciences > S1 Communication Studies / Ilmu Komunikasi
Depositing User: EVA AIHULIA
Date Deposited: 10 Jul 2023 09:28
Last Modified: 10 Jul 2023 09:28
URI: http://repository.umj.ac.id/id/eprint/13585

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