Hartutik, Hartutik (2023) The Analysis of Preparation MSMEs Go Online. IRJEMS, 2 (1). pp. 1-6. ISSN 2583 – 5238

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Abstract

Purpose: To determine the readiness of Micro, Small, Medium Enterprises (MSMEs) to do their business on online platform. A google form questionnaire is employed to collect the data, and distributed with random sampling to 100 MSEMs as the sample. This study uses a descriptive quantitative approach by using Moderated Regression Analysis to test the influence of business strategy and resources on readiness of SMEs to Go Online with government support as the moderating variable. This study demonstrated that business strategy significantly influences whether SMEs are prepared to go online. Resources do not significantly affect how ready MSMEs are to go online. Government Support Significantly Modulates Business Strategy's Impact on MSME Online Readiness Significantly reducing the influence of resources on MSME readiness for the internet is government support

Item Type:	Article
Subjects:	H Social Sciences > HG Finance
Divisions:	Faculty of Economics and Business / Fakultas Ekonomi dan Bisnis > S1 Sharia Economics / Ekonomi Islam
Depositing User:	Hartutik .
Date Deposited:	31 Jan 2023 06:58
Last Modified:	31 Jan 2023 06:58
URI:	http://repository.umj.ac.id/id/eprint/9807

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