The Relation Between The Perception Of Marketing Mix And The Decision To Have Outpatient Treatment In RSIJ Pondok Kopi In 2018

Julianingsih, Nindya and Mustakim, Mustakim (2020) The Relation Between The Perception Of Marketing Mix And The Decision To Have Outpatient Treatment In RSIJ Pondok Kopi In 2018. STRADA Jurnal Ilmiah Kesehatan, 9 (1). pp. 206-218. ISSN 2614-350X

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Abstract

Consumers play such an important role that without them a company’s asset will have no worth. Therefore, it is important for a company to satisfy its costumers and attract their interest. One of the actions a company, or in this term a hospital, can do to advertise its products is to improve a good marketing. The purpose of this research is to know the relation between the perception of marketing mix and the dedision to have outpatient treatment in RSIJ Pondok Kopi in 2018. This research conducted from April to June 2018 is descriptive-analytic research using the cross sectional design. The research involved 120 outpatients as the research sample using the purposive sampling technique. The research found that as many as 65 respondents ((54.2%)) decided to have an outpatient treatment. It also found that some aspects of marketing mix, which included products, price, place, promotion, human resources and process, were had a significant relation to the decision; meanwhile, the aspect of physical evident was found not to do so. Therefore, it is important that the hospital maintain and improve the quality of its delivered services through providing excellent, professional services and add bench seats on which patients sit waiting for prescribed drugs.

Item Type: Article
Subjects: R Medicine > RA Public aspects of medicine > RA0421 Public health. Hygiene. Preventive Medicine
Divisions: Faculty of Public Health > S1 Public Health / Kesehatan Masyarakat
Depositing User: Mustakim Mustakim
Date Deposited: 26 Aug 2020 03:00
Last Modified: 26 Aug 2020 03:00
URI: http://repository.umj.ac.id/id/eprint/894

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