Patrianti, Tria Iwan Tirta’s Batik Campaign for Indonesian Millenials. Atlantis.

Text Iwan Tirta’s Batik Campaign for Indonesian Millenials.pdf Download (2MB)

Abstract

Batik is an intangible cultural heritage by United Nations Educational, Scientific, and Cultural Organisation (UNESCO) on October 2, 2009. Now in the modern fashion world, batik not interesting for millenials, because they think batik is something old. Iwan tirta as company that is concerned with batik, to understand why batik not interesting anymore, batik have classic pattern that make batik to look old. Through a Public Relations campaign management program for millenials, Iwan Tirta wants to convey the impression of more batik modern. The purpose of this study is to find out (1) Analysis of Public Relations Campaign Problem, (2) Public Relations Campaign Planning, (3) Implementations Of Public Relations Campaign, (4) Public Relations Campaign Evaluation. The theory used in this study is the theory of campign managent from Anne Gregory. This study uses a qualitative descriptive approach, data collection techniques using field interview, observation, and documentation with informants. To test the validity of the data, the source triangulation test was carried out. Data analysis technique include data reduction, presentation, and conclusions. The results of this study show that the problem analysis process is carried out by observing the phenomena that are happening in the surrounding environment. The planning process is carried out to find goals and strategic. The process communication by using public figure and social media. Evaluations of this campaign by looking at the increase PT. Iwan Tirta’s Followers and insight on Social Media.

Item Type:	Other
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Faculty of Social and Political Sciences > S1 Communication Studies / Ilmu Komunikasi
Depositing User:	Mrs Tria Patrianti
Date Deposited:	27 Oct 2023 15:17
Last Modified:	27 Oct 2023 15:17
URI:	http://repository.umj.ac.id/id/eprint/17078

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