Patrianti, Tria (2022) Integrated Marketing Communications Sharia Banking Economy. Atlantis Press.

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Abstract

Integrated marketing communication is a communication process used by Islamic Banking in Indonesia to market their financial solutions to various people. In building the Islamic banking economy, IMC combines advertising, personal selling, sales promotion, public relations and publicity, and direct marketing into a unified unit. This study is a literature study of various Islamic banking finance companies that have used IMC to improve their offerings. These findings indicate that Islamic Banking has utilized Integrated Marketing Communications in various methods to educate, promote, strengthen and introduce Islamic financial banking, depending on their specific needs

Item Type:	Other
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Faculty of Social and Political Sciences > S1 Communication Studies / Ilmu Komunikasi
Depositing User:	Mrs Tria Patrianti
Date Deposited:	13 Apr 2023 02:00
Last Modified:	13 Apr 2023 02:00
URI:	http://repository.umj.ac.id/id/eprint/13189

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