Muksin, Nani Nurani (2021) KOMUNIKASI PEMASARAN SECARA PERSUASIF MELALUI INFOGRAFISPADA INSTAGRAM ETHIS.CO.ID. Perspektif Komunikasi, 5 (1). pp. 29-39. ISSN 2615-7179

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The development of internet technology has a positive impact on fintech in Indonesia. Ethis as a sharia-based Peer-to-Peer landing Fintech company that carries out property financing has a difficult task in attracting investors, especially millennials to invest because of the lack of education about investing through fintech using internet technology. This study aims to determine the process of persuasive marketing communications using infographics on investments offered to ethis.co.id Instagram visitors, with qualitative research methods, and data collection techniquesby means of interviews and document searches. The concept used is marketing communication to achieve three changes, changes in knowledge, attitudes, and behavior in a persuasive manner with the aim of inviting or seducing the audience to change attitudes,thoughts and beliefs according to the wishes of the messenger. The results show that persuasive marketing communication using infographics on Instagram is carried out by ethis.co.id through a process that is delivered repeatedly regarding educational materials, awards received, specific target audiences and project reports that have been completed.

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Social and Political Sciences > S1 Communication Studies / Ilmu Komunikasi
Depositing User: Dr. Nani Nurani Muksin
Date Deposited: 12 Apr 2023 02:34
Last Modified: 12 Apr 2023 02:34
URI: http://repository.umj.ac.id/id/eprint/13153

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